Detail Driven

Detail Driven was founded to create apparel that represents the passion and pride of the car detailing community. As a new brand, they needed a strong identity that would resonate with their niche audience—one that felt bold, modern, and tied to the lifestyle of detailers.


Beyond just a logo, they wanted a full identity system and merchandise designs that could connect with enthusiasts and professionals alike, helping the brand build credibility and stand out in a crowded apparel market.

FIRE MIND Studio partnered with Detail Driven to craft a brand identity that embodies precision, passion, and drive, the same qualities that define car detailing itself.

• Developed a sharp, versatile logo and visual system that translates seamlessly across digital platforms, print, and apparel
• Created bold, on-trend merch designs that not only promote the brand but also serve as wearable expressions of the detailer lifestyle
• By combining lifestyle-focused design with niche authenticity, FIRE MIND Studio helped Detail Driven launch as more than just an apparel company, it’s now a brand that represents a community.